Friday, 14 July 2006
Back to
A1 Vox on Old Compton Street this morning for an amendment
to the Lemsip ad. I say this is for a campaign of Lemsip
TV commercials, that's not strictly true; this is for
an 'anamatic'. This is basically a cheap "test"
version of an ad for the clients (the lovely Lemsip
people) where all the visuals are crudely animated (when
I say crudely animated I don't mean the man with a cold
has his knob hanging out of his pyjamas or anything;
I mean just basic computer graphics instead of actors
etc). So I am the voice over for the commercial that
tells you how marvellous Lemsip is (and indeed it is)
and how you should buy some immediately (which you should).
Anyway, since I did the one last week the lines had
been changed by those clever advertising peeps so that
meant wheeling in the actor again (me). So after a gruelling
20mins of talking into a microphone (and another studio
fee of course) it was a short walk down Dean Street
to Soho Square and a 2 hour script meeting at Tiger
Aspect. After that I walked onto Oxford Street and caught
a number 55 bus (yes, I do sometimes leave my car at
home) to Clerkenwell Road to 'International Magic' to
buy the new biography of Dai Vernon. Then the overground
train from Old Street back home and collapse in a heap
due to having the one day that almost resembled real
work since my paper round for Turnbull's of Hessle Square
in 1983.